Increasingly universities are deploying “research” as a tool for ‘measuring’ and/or ‘gauging’ the substance of creative output within their institutions. This has the potential to unnerve practitioners and vocational instructors. Yet their work constitute important contributions that bring dynamism to modern research. In his seminar presentation, Dr. daCosta will address some ways in which understandings of the theory-practice nexus can help creative practitioners produce engaging Non-Traditional Research Outputs (NTROs).