The conference is designed to convene the academics, music business leaders and the artists to collectively explore the achievements and to shape the future of Jamaica's globalised reggae. The major objective for this event are to create forum for:

1) the exploration of the history and the development of reggae themes and ideas;

2) exposing all persons who may be interested to more detailed knowledge of the business aspects of the Reggae music industry;

3)showcasing young and upcoming talent both local and international to a wider audience; and

4) honouring and celebrating excellence in Reggae internationally.

Exploring the history and the development of reggae themes and ideas (theory)

The sessions in this track will encourage discussion on the development of the music form in its various local and international contexts. It is expected that a high level of analysis will be applied to texts and themes within to uncover histories, meanings and motives of the music.

Expose all players to the business of Reggae(business)

The continued development of the management and business capacities of the sector is an integral component of the conference. These business and professional development sessions will present various techniques, methodology and models for professional skill development, the general improvement of the sector.

Showcase young and upcoming talent(practice)

The performance sessions will be geared towards exposing conference attendees to upcoming talent. These sessions should help performers to be encouraged and to receive comments on best practices to enhance their craft.

Honour excellence in Reggae(awards)

This honouring excellence is the culmination of the conference activities. The activity is facilitated by the Recording Industry Association of Jamaica/RIAJam, which has as its objective to be the industry authority on matters of reggae globally.

The international academic conference on global reggae, the business forum, the reggae concert sessions and the reggae awards altogether constitute a cultural package that is the first of its kind in the world for Jamaican music. Never before has there been staged such a comprehensive cultural exposition showcasing the role of Jamaican popular music in the internationalisation of Jamaica culture. The publication and archiving of these activities are absolutely fundamental. The materials produced in a variety of media will constitute an essential learning resource for local and international students at many levels of of the educational system- from secondary to tertiary. The on-going sale of multi-media packages arising out of the academic conference, business development forum, concert sessions and awards will generate substantial funding to consolidate the resource base of the Reggae Studies Unit

Conference keynote speakers will be invited from:

• North America
• Latin America
• the United Kingdom
• Europe
• Africa
• Japan
• The Pacific