Founder and Director of the Center on Media and Child Health, Associate Professor at Harvard Medical School and Harvard School of Public Health, came to medicine after a twelve-year career as a filmmaker (including serving as assistant director to Akira Kurosawa on Kagemusha). As Director of the Center on Media and Child Health (www.cmch.tv) at Boston Children’s Hospital, Dr. Rich combines his creative experience with rigorous scientific evidence about the powerful positive and negative effects of media to advise pediatricians and parents how to use media in ways that optimize child development at www.askthemediatrician.org. Recipient of the AAP’s Holroyd-Sherry Award and the SAHM New Investigator Award, Dr. Rich has developed media-based research methodologies and authored numerous papers and AAP policy statements, testified to the United States Congress, and makes regular national press appearances