“Segmenting Jamaica’s small hotel market for better targeting.”
, in MSBM’s 3rd International Tourism Conference
, Iberostar Rose Hall Beach, Montego Bay, 2014.
“Towards a better understanding of strategic planning in service vs. manufacturing firms”
, in Sir Arthur Lewis Institute of Social and Economic Studies 15th Annual Conference
, Hyatt Regency Hotel, Port-of-Spain, Trinidad and Tobago, 2014.
“Towards a better understanding of strategic planning in service versus manufacturing firms.”
, International Journal of Management and Decision-making.
, vol. 14, no. 2, pp. 81-96, 2015.
“Superior customer value proposition”
, MSBM Business & Management Conference
. Holiday Inn SunSpree Resort Jamaica, Montego Bay, 2015.