The MSBM’s research strategy is aligned with its differentiation strategy. It is aimed at fulfilling its vision of being the premier business school in the region through, among other things, it’s research endeavours. Research from the MSBM contributes to curriculum development for the all programmes and the graduate programmes in particular. The research agenda remains a key differentiator for the MSBM MBA programme relative to the other offerings in the domestic market. Faculty and staff conduct rigorous investigation into persistent business and management issues and to use their research findings to make impactful scholarly and practical contributions. Faculty strives to remain current with developments in their discipline, conduct basic and applied research, and aggressively disseminate the new knowledge generated.