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Marketing

The B.Sc. (Marketing) degree programme offers students a rigourous exposure to the qualitative and quantitative aspects of marketing. Marketing has always been a very dynamic field and has become even more so with the advent of online businesses. Students in this programme while being taught the latest theories and principles can expect very lively discussions in their marketing strategy, consumer behaviour, international marketing, and marketing research courses, among others.

The B.Sc. (Marketing) degree programme offers students a rigourous exposure to the qualitative and quantitative aspects of marketing. Marketing has always been a very dynamic field and has become even more so with the advent of online businesses. Students in this programme while being taught the latest theories and principles can expect very lively discussions in their marketing strategy, consumer behaviour, international marketing, and marketing research courses, among others.

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