The MSc. Marketing and Data Analytics is aimed at producing marketing professionals who are able to enhance their marketing decisions based on analytics and quantitative metrics. The programme is targeted at graduates from the general business and management-related discipline.
The programme is aimed at producing marketing professionals who are able to make marketing decisions based on quantitative analysis. Participants will be provided with a strong grounding in the analytical tools needed to flourish in today’s rapidly evolving, information-driven business environment.