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JEA president Michelle Chong connects with UWI Students

CEO of Honey Bun Ltd and President of the Jamaica Exporters' Association (JEA), Michelle Chong was the featured CEO at the fourth edition of the Mona School of Business Management's (MSBM) 'Reasoning with CEOs' series on October 19 at Mona.

Launched in 2015, the 'Reasoning Series with CEOs' is a student engagement and enrichment initiative of MSBM, which is aimed at merging the theoretical and practical aspects of business for undergraduate students of The University of the West Indies (Mona).

The series creates a forum for students to gain useful insights into how to achieve and maintain success in a competitive business environment through discussion and interaction with prominent business professionals in a fairly informal setting.

Chong was the first female CEO to be featured in the series, which so far has featured Denis O'Brien, chairman of Digicel Group; Gary “Butch” Hendrickson, CEO of Continental Baking Company (National); and Douglas Orane, director of GraceKennedy Ltd.

“Good corporate governance may take longer to achieve, but it certainly has much deeper roots for your business development, and the personal growth of you and your employees” was among the many useful lessons shared by Chong, co-founder of Honey Bun Ltd and certified HACCP consultant, with the eager students at the event.

Speaking to a packed lecture room of students who represented several faculties and departments on campus and who were very engaged with her, Chong stated that she had always wanted to be a teacher, which gave her confidence in fielding questions from the attentive students who commended her candour.

She raised the issue of the importance of balancing family involvement in business, the need for continuous learning and capacity building, as well as the benefits of mentorship, and the need for accountability.

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