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No Cash In Sports' - Experts Lament Jamaica's Failure To Make Money From Sector

Jamaica has garnered little economic benefit from its world-renowned prowess in sports, particularly athletics, a failure business and management experts are arguing is due to an absence of the requisite know-how to properly harness the opportunities available.

Dr Maurice McNaughton, lecturer at the Mona School of Business and Management (MSBM) at the University of the West Indies (UWI), said sports has the potential to generate the kind of economic activity from which benefits could be derived to assist with boosting the nation's economy.

"I see sports as a platform and I see opportunities both to use our performance in sports as a kind of basis for other areas of economic activities," McNaughton said during a Gleaner Editors' Forum held Friday at the newspaper's North Street, Kingston, offices.

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