A side hustle is something that many university students are familiar with. Between paying for tuition, boarding fees, textbooks and groceries while trying to balance the “You Only Live Once” mantra, resources are always stretched thin for students.
For Peta-Ann Townsend, a third year marketing student at the University of the West Indies, Mona Campus, a side hustle was a must and the 22-year-old responded by launching Kloset Luxe, an online jewellery and accessories boutique at the start of the year.
“It's every woman's luxurious closet, but affordable,” Townsend said. “I wanted my peers to have an expensive touch without having to break the bank.”
Kloset Luxe offers stainless steel and sterling silver rings, earrings, necklaces as well as other accessories for women.
Townsend recalls that in the beginning she had to use her personal savings to fund the business. However, even though fairly new, she emphasised on how the business showed signs of becoming successful since the first day.
“My first sale was on the same day, I launched my business,” she said. “I was doing promotions on Instagram and I had an item that I had not yet made available for purchase but it was in a little section called 'coming soon' and a young lady messaged me a screenshot of the post, circled the specific ring and said she wanted that ring.”
Townsend prides herself on providing what she describes as “excellent customer service”. She added that while the goal from a business point-of-view is to make a profit, having a true passion for the service/products being offered is what “truly makes a business successful''.
Article from: Jamaica Observer