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'Reggae Reggae Sauce' Mogul Levi Roots Visits MSBM

KEITH Graham, Jamaica-born British millionaire, says teamwork, determination, creativity, a manageable team, partnership, and faith in your product, are some of the most crucial elements for a young entrepreneur who wants to achieve success.

According to Graham, who in 2007 appeared on Dragons’ Den, a BBC reality show where entrepreneurs pitch their business ideas to millionaires willing to invest their own cash, were it not for these attributes, he would not have become who he is today.

Graham, better known as Levi Roots, was guest lecturer at Mona School of Business and Management at the Mona Campus on April 8 and the Western Jamaica Campus on April 13 where he addressed both students and faculty on both occasions under the theme ‘Insights for entrepreneurial success’ . The presentation was well received on both occasions and resulted in a robust interactive session.

Levi Roots came to international prominence in 2006 when his ‘Reggae Reggae’ Sauce was the winner of the BBC programme “Dragons Den”. In exchange for a 40 per cent stake in his business, he secured the support of millionaire “Dragon” Peter Jones and Richard Farleigh for £50,000. Peter Jones helped to get the sauce listed by Sainsbury’s, turning the dream into reality. His product, “Reggae Reggae Sauce” is now stocked by all of the major retailers and the Levi Roots Brand has been extended across a range of other products.

His visit to UWI is part of a wider School of Life Tour launched in the UK in March 2013. The tour sees the well-known entrepreneur visiting schools in the UK to give an honest and inspirational insight into his life and to show how determination and passion can be keys to success.

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