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Pseudo-Relationships – The use of mass customized techniques in personalized service: A case study of entertainment coordinators.

TitlePseudo-Relationships – The use of mass customized techniques in personalized service: A case study of entertainment coordinators.
Publication TypeConference Papers
Year of Publication2003
AuthorsCrick, AP
Conference Name2nd Interdisciplinary World Congress on Mass Customization and Personalization
Date Published10/2003
Conference LocationMunich, Germany
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