Research on parenting in Jamaica has consistently shown that parents really wish to learn more about and be supported in their parenting. This is a good first step on which to build early language and literacy activities. Despite the interest in learning more about parenting, many parents feel threatened, even embarrassed to attend parent support classes. If we add to this, parents' own concerns about their reading ability, then we must develop strategies to ensure that all parents can feel supported and confident in engaging in language and literacy promoting activities.  Promoting activities for which all parents, even those who feel they cannot read well, can participate is one such strategy. Activities that promote early language and literacy activities in young children include listening to jingles and rhymes, playing interactive clapping and hide and seek games, and providing children with books with pictures. Though all parents can participate in these activities, and many do so, the frequency of engagement with children may be inadequate. Many parents are not aware how important these activities are to children's later development. A second strategy would therefore be to provide parents with this knowledge. This requires wide public education using media that will reach all our parents. A third strategy is the principle of meeting parents where they are. That is, finding out what they have been doing to promote language and literacy and building on their own efforts. This helps parents to become more confident about their parenting. What other strategies can we use to address special groups of parents or all parents?