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The MSc. Marketing and Data Analytics programme is aimed at producing marketing professionals who are able to enhance their marketing decisions based on analytics and quantitative metrics. The Programme is targeted at graduates from the general business and management-related discipline.

The Programme provides students with the theoretical foundation of marketing and introduces them to a range of date modelling techniques relevant to marketing. Students will gain a strong grounding in the analytical tools needed to flourish in today’s rapidly evolving, information-driven business environment.

Marketing & Data Analytics


24 months - Part Time

Delivery Mode


Entry Requirements

  • A Bachelor’s degree or its equivalent in a relevant discipline from a university or college acceptable to The University of the West Indies, with GPA of 2.5 or higher.

  • Quantitative Skills (e.g. undergraduate quantitative course).