The Marketing Major is designed to educate students on the theories, principles and practices of Marketing. Students who take this Major are qualified to commence a professional career in marketing on graduation.

Courses in this Major include: Principles of Marketing, Marketing Research, Consumer Behaviour, Integrated Marking Communication, Marketing Strategy and System Analysis and Design.

OPTION 1

Five (5) CXC/CSEC (General Proficiency Grades I-III from June 1998) or GCE/ BGCSE O’Level (Grades A-C) with compulsory subjects: Mathematics and English Language and two (2) CAPE subjects (Units 1 and 2) or GCE/BGCSE A’ Level passes in a minimum of two (2) subjects;

OPTION 2

An Associate degree, Diploma and/or Certificate from other approved tertiary institutions having attained a B+ average or a minimum GPA of 2.5;

OPTION 3

High School (Grade 12) transcript with a minimum GPA of 3.0 and a minimum SAT I score of 1700 plus a minimum of two (2) SAT II subjects at a score of 500 or above or successful completion of Advanced Placement Courses or the International Baccalaureate programme.