The demand and supply for higher education are now global, and the trend in the global market for higher education is rapidly becoming even more global in character. University graduates will enter a global labour market; therefore, they want to:
1. graduate from a university with global recognition and international ranking;
2. be equipped with the highest quality education, and;
3. experience a global exposure to people, places, and cultures from as many countries as possible.
 
The best universities in the world are fulfilling these needs, but all universities—to whatever extent possible—are being asked to meet these needs. While e-learning is growing rapidly, most higher education is still delivered by physically located universities with students coming to “Seats of Learning”. Knowledge was dispensed to the world from these fixed locations. The three- or four-year degree granted by attending a university in a particular geographic location is a model which is several hundred years old that is now operating in new, very different circumstances. There is a global market for higher education which has been traditionally dominated by large developed countries such as the United States and Great Britain. More recently, China and India have begun to attract significant numbers of foreign students.