There have been concerns among Jamaican scholars that students' role models (RMs) contribute to gender differences in academic functioning in Jamaica. The current study empirically investigated gender differences in the RMs of 269 fifth form traditional high school students in Jamaica and relations between RM choice and academic attitudes, goals and achievement. Using mixed qualitative/quantitative research methods, nine categories of RMs emerged. Consistent with international research findings, parents were by far the most frequently selected RMs.