The extent to which toys could be a factor in forming and perpetuating gender stereotypes in Jamaica is assessed. The vital importance of "male" and "female" toys and other play materials in learning gender roles and developing gender identity is examined. Data are obtained from (1) a survey of toys in a sample of well-known toy stores, and an assessment of these using specific criteria, and (2) interviews with purchasers of toys, and with children in the toy stores.
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