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salient beliefs

Applying the Theory of Planned Behaviour to Examine Hotel Managers’ Intentions to Offer Internships to TVET Students

SKU: JEDIC-16-1-7

The study involved hotel managers within Jamaica. The study focused  on applying the theory of planned behavior (TPB) to examine managers’ intentions to offer internships in Jamaica. The Specific objective of the study was to determine the salient beliefs that motivate hotel managers to offer internships to hospitality management/TVET students in Jamaica. Qualitative data were collected using individual interviews guided by interview protocol. Thirteen managers participated in the interviews. Data were analyzed and reported using content analysis and reporting.

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