The study involved hotel managers within Jamaica. The study focused on applying the theory of planned behavior (TPB) to examine managers’ intentions to offer internships in Jamaica. The Specific objective of the study was to determine the salient beliefs that motivate hotel managers to offer internships to hospitality management/TVET students in Jamaica. Qualitative data were collected using individual interviews guided by interview protocol. Thirteen managers participated in the interviews. Data were analyzed and reported using content analysis and reporting. The findings revealed that hotel managers in Jamaica have several belief factors (salient beliefs) that influence their intentions to offer internships.