The study involved hotel managers within Jamaica. The study focused  on applying the theory of planned behavior (TPB) to examine managers’ intentions to offer internships in Jamaica. The Specific objective of the study was to determine the salient beliefs that motivate hotel managers to offer internships to hospitality management/TVET students in Jamaica. Qualitative data were collected using individual interviews guided by interview protocol. Thirteen managers participated in the interviews. Data were analyzed and reported using content analysis and reporting.

Western Hospitality Institute started in 1988 as a practical (skills) training institution, facilitating students through competency based education and training. The institution’s mandate was to provide training in the discipline areas of hospitality and tourism. As a non-government institution, WHI struggled to have its programmes recognized at the local level, as most of the students who atended WHI at the time did not have the relevant qualifications required to pursue studies in the local government-aided tertiary institutions.