Digital Media Production (BA)
Programme Overview
This programme develops the skill of communicating creatively. Using digital tools and design principles, students are be encouraged to solve design and communication problems.
The content of the programme is influenced by the growing importance of digital technologies. The technological platforms used in the delivery of the programme are regularly updated to ensure that students are working with up-to-date tools.
Programme Objectives
The purpose of the BA in Digital Media Production is to meet an increasing demand in the media and communication services for specific and focused skills.
Admission Requirements
Programme Structure
Level 1 courses
MDIA1001 Web Page Layout and Design with CSS
MDIA1002 Digital Illustration Fundamentals
MDIA1003 Digital Photography and Image Manipulation
MDIA1004 Elements of Style for Design and Presentation
MDIA1006 Drawing Fundamentals
Level 2 courses
MDIA2002 Writing and Report Design for Designers
MDIA2003 Introduction to Video Production
MDIA2004 Advanced Web Layout and Design with CSS
MDIA2005 Communication Through Typography and Layout
MDIA2006 Web Animation Fundamentals
Level 3 courses
MDIA3001 Online Marketing Strategies
MDIA3002 Motion Graphics and Time-based Media
MDIA3003 Usability and the Online User Experiene
MDIA3004 New Media Portfolio Presentation
MDIA3005 Web Management