Integrated Marketing Comm (BA)
Programme Overview
The Bachelor of Arts (BA) in Integrated Marketing Communication programme addresses changes that are taking place in an increasingly converged media and communication environment, where agencies and institutions – corporate, state and para-statal – offer a range of services rather than being engaged as discrete, stand-alone operations. This level of integration that is created by convergence in media and communication is at the heart of this programme. The intention is to produce a graduate who will be competent on converged communication platforms.
Programme Objectives
This programme is as unique and cutting edge as other communication courses taught only by CARIMAC, and puts the students further at the forefront of the drive towards professionalism of communication services. The main elements in the programme are Public Relations, Social Marketing, Advertising and E-commerce.
Admission Requirements
Five CSEC subjects (General Proficiency Grades I-III) and/or GCE O'Level / BGCSE subjects (Grades A-C) including English Language AND two double Units CAPE subjects or 2 GCE A-Level subjects (one of which must be a Humanities subject for which courses are taught at the University). Strongly recommended : A foreign language
Individuals without a foreign language pass, at least at CXC CSEC, will be required to take a least one of the basic foreign languages courses.
Programme Structure
Full-time students are required to register for a maximum of 5 courses each semester.
Part-time students are required to register for a maximum of 3 courses each semester.
Careers after Graduation
Graduates of the BA in Integrated Marketing Communication are prepared to become leaders in the process of providing an integrated experience for its publics – public, corporate, or social.