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Programmes

Marketing (BSc.)

Programme Overview

Programme Objectives

Admission Requirements

Applicants must satisfy the minimum requirements for the three (3) year degree programme as stated in (a) and either (b) or (c) or (d) below.

(a) CXC/CSEC or GCE O’Level passes in a minimum of five (5) subjects. Compulsory subject requirements are Mathematics and English Language. Grade requirements for CXC/CSEC are General Proficiency, Grades I or II pre-1998 and Grades I, II, or III from June 1998 
And at least one of the following:
(b) CAPE or GCE A’Level passes in a minimum of two (2) subjects. CAPE subjects must consist of both Unit 1 and Unit 2
or
(c) An Associate degree, Diploma and/or Certificate from other approved tertiary institutions having attained a B+ average or a minimum GPA of 2.5
or
(d) High School Grade 12 transcript with a minimum GPA of 3.0 and a minimum SATI score of 1700 plus a minimum of two (2) SAT II subjects at a score of 500 or above or successful completion of Advanced Placement Courses or the International Baccalaureate programme. 

Programme Structure

Level I (Minimum 30 credits)
1. ECON1000-Principles of Economics I
2. ECON1005-Introduction to Statistics
3. MGMT1002-Communication Skills for Managers
4. ACCT1003-Introduction to Cost and Management Accounting OR ACCT1005-Introduction to Financial Accounting
5. FOUN1013-Critical Reading and Writing in the Social Sciences OR FOUN1019
6. FOUN1101-Caribbean Civilization
7. FOUN1201-Science, Medicine and Technology in Society
8-10. Plus 3 Level I Free Electives 

Level II & Level III (Minimum 60 credits)
11. MKTG2001-Principles of Marketing
12. MGMT2004-Computer Applications
13. MGMT2012-Quantitative Methods
14. MKTG3001-International Marketing Management
15. MKTG3002-Marketing Research
16. MKTG3003-Marketing Strategy
17. MKTG3070-Consumer Behaviour
18. MKTG3010-Integrated Marketing Communication
19. MGMT3012-Systems Analysis and Design13
20. One (1) from the following 3: 
    MGMT3031-Business Strategy & Policy
    MGMT3230-Corporate Strategy
    Any Level II/III Psychology Elective
21-30. Plus 10 Level II/III Free Electives 
NOTE: Students pursuing a Marketing (Major) are encouraged to choose a 
Psychology course in their free elective slots

Careers after Graduation

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