Bachelor of Science (BSc.) in Marketing
Faculty of Social Sciences
Course Descriptions
Level 1
| Principles of Economics | ECON1000: |
| Introduction to Statistics | ECON1005: |
| Communication Skills for Managers | MGMT1002 |
| Introduction to Financial Accounting | ACCT1005 |
Critical Reading and Writing in the Social Sciences or Critical Reading and Writing in the Disciplines (Yearlong) | FOUN1013 or FOUN1019 |
| Caribbean Civilization | FOUN1101 |
| Science, Medicine and Technology in Society | FOUN1201 |
| Plus 3 Level I Free Electives |
Level 2 & 3
(Minimum 60 credits)
| Principles of Marketing | MKTG2001 |
| Computer Applications | MGMT2004 |
| Quantitative Methods | MGMT2012 |
| International Marketing Management | MKTG3001 |
| Marketing Research | MKTG3002 |
| Marketing Strategy | MKTG3003 |
| Consumer Behaviour | MKTG3070 |
| Integrated Marketing Communication | MKTG3010 |
| Systems Analysis and Design | MGMT3012 |
| One (1) from the following 3: | |
| Business Strategy & Policy | MGMT3031 |
| Corporate Strategy | MGMT3230 |
| Any Level II/III Psychology Elective | |
| Plus 10 Level II/III Free Electives |
NOTE: Students pursuing a Marketing (Major) are encouraged to choose Psychology courses in their free elective slots.
