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Communication for Social and Behaviour Change (Master of Arts)

The Master of Arts (MA) in Communication for Social and Behaviour Change provides students with a solid foundation to conceptualise, design, manage and evaluate evidence-based strategic programmes for social and behaviour change. The programme was a first-of-its-kind in the Caribbean and continues to produce specialists in strategic communication and intervention design in areas especially applicable to the Caribbean and other developing countries: health, the environment, climate change, social and community development and disaster preparedness.

Graduates of the MA in Communication for Social and Behaviour Change should:

  • plan interventions for social and behaviour change which are informed by a variety of theoretical and conceptual tools.
  • use behaviour change communication strategies effectively in contexts applicable to Small Island Developing States (SIDS) and other developing countries in Africa, Asia and South America.
  • effectively manage communication campaigns using appropriate tools for assessment and evaluation.
  • achieve personal and professional goals using the theoretical and practical skills acquired in this course.
  • demonstrate high ethical practices and standards in strategic communication and intervention design.

Programme Outline

The MA in Communication for Social and Behaviour Change is a part-time programme. It runs for two calendar years, starting in September of Year 1 to May of Year 2. In year one, there is a summer component of 6 weeks between June and July.

The summer is counted as a semester and students are required to register for the relevant course(s) during the designated summer. Students will attend at least two courses per semester. Classes are in the evenings, Mondays, Tuesdays and Thursdays. Some special sessions may be scheduled on a weekend.

Entry Requirements

Applicants should have at least a Second Class Honours Degree from a recognized University, or other academic or professional qualifications deemed to be equivalent, by the Admissions Committee.

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