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Narrator’s Voice as a Persuasive Tool: Implications for Advertising Development, Testing, and Theory

Wednesday, 1 November 2023 - 3:00pm to 4:00pm

Dr. Bravo will present recent research on the use and role of the voice-over as a persuasive tool in advertising. Drawing on a 2023 survey of ad perception by Caribbean Gen Zs, she discusses what the preliminary findings could mean for advertising practice, message testing and theory development.

Join us on Wednesday Novemeber 01, 2023 at 3:00pm on Zoom

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