The annual Campaign to promote the Mona School of Business and Management's (MSBM) graduate programmes officially commenced in January 2022 with an integrated marketing communication programme themed “Master it with MSBM”. The entire suite of MSBM graduate programmes is being showcased as we share how a graduate degree from MSBM can help individuals learn the skills needed to navigate the challenges in an ever-evolving business environment and be positioned to accelerate their career or retool for success.
The main faces of the campaign are alumni; Audrey Tugwell Henry, President & CEO, Scotia Group Jamaica Limited (MBA, Class of 2000) and Neil Lawrence, Group Commercial Director, Interlinc Group (MSc. CBMIS, Class of 2006) who provide testimonials about their programme of study at MSBM. In addition, several other alumni are showcased in the digital campaign who represent a range of industries in both Jamaica and overseas highlighting the reach and influence of our alumni.
In keeping with the restrictions associated with the COVID-19 Pandemic, our usual Information Sessions and Lunch and Learn Sessions continue to be hosted virtually this year; with the first virtual Information Session held on Wednesday, January 26th and the second on Wednesday, February 23, 2022. Both Sessions were well attended with over 150 participants each and saw a high level of engagement. The first Lunch and Learn was held on Wednesday, February 9 and featured the National Security and Strategic Studies programme; and the second session was held on February 16 and featured the Accounting and Marketing & Data Analysis programmes. Both events had a high level of engagement as attendees interacted with the MSBM team to have their questions answered.
- March 9, 2022: Lunch and Learn - CBMIS & Logistics and Supply Chain Management
- March 16, 2022: Lunch and Learn - Corporate Finance & Enterprise Risk Management
- March 23, 2022: General Information Session
- April 6, 2022: Lunch and Learn - MBA