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Yvette Rowe

Vitamin S1: Messages, Music and Video— An Analysis of the Sexual Content and Perceptions of Sexuality Communicated in Popular Jamaican Music Videos


This research project identified and analysed images and lyrics related to
sexual behaviour contained in Jamaican popular music videos. A criterion
was established to identify a local music video as being popular, and thirty
videos were selected for content analysis, regarding issues relevant to
HIV/Aids. Specifically, the project was guided by questions such as: Do
popular Jamaican music videos contain lyrics that refer to sexual
behaviour? Do the images in popular Jamaican music videos refer to sexual

USD $10.00
Price: USD $10.00
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