This research project identified and analysed images and lyrics related to
sexual behaviour contained in Jamaican popular music videos. A criterion
was established to identify a local music video as being popular, and thirty
videos were selected for content analysis, regarding issues relevant to
HIV/Aids. Specifically, the project was guided by questions such as: Do
popular Jamaican music videos contain lyrics that refer to sexual
behaviour? Do the images in popular Jamaican music videos refer to sexual