This course provides a foundational understanding of marketing principles tailored for the hospitality industry, covering market research, segmentation, branding, pricing, and promotion as they apply to hotels, restaurants, tourism, and event management. Through case studies, interactive lectures, and hands-on projects, students will develop effective marketing strategies that drive customer engagement and revenue growth.

This course is designed for professionals currently working in the construction industry who are seeking to advance their knowledge and skills in construction project management. The programme provides a comprehensive blend of practical management techniques, real-world case studies and emerging industry best practices, enabling participants to effectively manage construction projects from inception to completion.

This professional training programme is designed to equip Public Health Inspectors (PHIs) with advanced knowledge and practical skills in port health operations and quarantine management at international points of entry. The course emphasises the International Health Regulations (IHR 2005), inspection of ships and aircraft, disease surveillance systems, quarantine procedures and emergency preparedness and response.

This course explores the financial principles, tools, and strategies required for launching, financing, and managing entrepreneurial ventures. Students will develop the ability to analyze financial statements, plan capital needs, assess funding options, and make strategic financial decisions to support sustainable business growth. The course integrates theory with real-world applications, case studies, and practical financial modeling for start-ups and small businesses.

The course introduces students to the theory and practice of event planning and management. Students will obtain a detailed insight into the exciting world of producing cultural and corporate events. The course will feature the accounts of practitioners in the fields relevant to the planning and execution of a variety of events. A key feature of the course will be a practical immersion where students will be exposed to implementation process involved in the event industry in Jamaica.

This course develops students’ ability to create digital media products while providing early exposure to professional content production and online platforms. It explores the evolving media landscape and its impact on communication careers in the 21st century. Students gain foundational skills in online content creation, photography, and video production, and learn to create, edit, manage, and publish still and moving images for the digital space.

This Supervisory Management course will empower participants with the essential knowledge, skills and attitudes required to excel in supervisory roles. Whether you are a seasoned supervisor or preparing to step into a leadership position, this course offers invaluable insights and practical strategies to enhance the participants effectiveness and drive team success.