Jamaican root tonics are fermented beverages made with the roots, bark, vines (and dried leaves) of local (mostly) wild harvested plant species. They are very popular across the island and among the diaspora because of their reputed abilities to prevent or cure many illnesses and increase stamina and virility. Yet, though a powerful informal symbol of Jamaican biocultural heritage, root tonics lack official recognition and little is being done to develop a sustainable industry for the benefit of the local producers and vendors.