The Caribbean School of Media and Communication, CARIMAC, has added an innovative collaboration to its 50th anniversary celebration that promises to propel brand storytelling in the region. In partnership with Chaynge Co. – an intelligence-driven marketing and social impact agency – the school will host BrandCamp: The Marketers Meet-Up, a groundbreaking showcase of campaign “backstories” designed to highlight and document some of the most admired brand campaigns and narratives in Jamaica.
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