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Integrated Marketing Communication (Master of Arts)

The Master of Arts (MA) in Integrated Marketing Communication (IMC) programme is a graduate programme designed to prepare students for versatile careers such as Marketing, Advertising, Public Relations, Marketing Research, Brand Management, International Marketing, among others. The 2-year part-time programme is suitable for current practitioners in marketing and communications, as well as other professionals with an interest in the area of Marketing and Public Relations.

Programme Outline

The MA in IMC will be awarded upon the successful completion of 36 credit hours over 2 years. All students are required to take: seven (7) core courses (worth 3 or 4 credits each) and three (3) electives (worth 4 credits each), and then a capstone course regarding a final IMC campaign (worth 6 credits).

Entry Requirements

Applicants should have at least a Second Class Honours Degree from a recognized University, or other academic or professional qualifications deemed to be equivalent, by the Admissions Committee.

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