The Master of Arts (MA) in Integrated Marketing Communication (IMC) programme is a graduate programme designed to prepare students for versatile careers such as Marketing, Advertising, Public Relations, Marketing Research, Brand Management, International Marketing, among others. The 2-year part-time programme is suitable for current practitioners in marketing and communications, as well as other professionals with an interest in the area of Marketing and Public Relations.
The MA in IMC will be awarded upon the successful completion of 36 credit hours over 2 years. All students are required to take: seven (7) core courses (worth 3 or 4 credits each) and three (3) electives (worth 4 credits each), and then a capstone course regarding a final IMC campaign (worth 6 credits).
Applicants should have at least a Second Class Honours Degree from a recognized University, or other academic or professional qualifications deemed to be equivalent, by the Admissions Committee.
Our 7 faculties and 12 professional schools offer more than 200 programmes to some 18,000 graduate, undergraduate and continuing studies students.
The UWI, Mona ranks first in Jamaica among accredited tertiary-level programmes. In 2012, the University was again one of Jamaica’s Top 100 Employers.
