Dr. Bravo will present recent research on the use and role of the voice-over as a persuasive tool in advertising. Drawing on a 2023 survey of ad perception by Caribbean Gen Zs, she discusses what the preliminary findings could mean for advertising practice, message testing and theory development.
Our 7 faculties and 12 professional schools offer more than 200 programmes to some 18,000 graduate, undergraduate and continuing studies students.
The UWI, Mona ranks first in Jamaica among accredited tertiary-level programmes. In 2012, the University was again one of Jamaica’s Top 100 Employers.
