The award is available to Jamaican nationals who are:
The award will be based on:
Short-listed candidates will be interviewed by a panel consisting of representatives from Consolidated Bakeries Jamaica Ltd and the UWI Development and Endowment Fund.
The recipient must give back 40-hours voluntary service to UWIDEF or any office at UWI Mona or UHWI
The selected candidate must be able to represent the Purity and Miss Birdie Brand by maintaining an active and healthy lifestyle as well as to demonstrate kindness towards persons in their community.