Non-profit organisations (NPOs) are mistrusted, due to a percep-tion that
they are ineffective, poorly managed, and dependent on financial support.
This has led to demands for more accountability and for more business-like
behaviour.
While International NPOs have embraced key social entrepreneurship
(SE) practices, there is little empirical evidence that these
practices ensure accountability. This article addresses that information gap
from a conceptual and contextual perspective, demonstrating that