Market segmentation is a popularly employed practice in the tourism and
hospitality business, yet the literature is sparse and lags behind practice,
not only in the area of small hotels but in the general segmentation of the
tourism and hospitality markets. This study argues, that, in light of the
need for effective marketing in the hospitality business, in general, and the
small hotels in particular, the popular bases of segmentation need to be
combined in a scientific way for identifying more attractive market

This article examines the rights of the Maroons in Jamaica in the emerging
ganja industry, based on national, regional, and international law. It
assesses their rights in the context of the land rights of indigenous peoples
and examines how these rights have been applied to marijuana policies
concerning indigenous peoples in the United States and Canada, and the
Rastafari community in Jamaica. Finally, it views the indigenous rightsbased
internationalist approach taken by the Charles Town Maroons as a

This article is a commentary on primary research conducted in 2014 on the
SME sector in Brazil. Its purpose is to provide broad policy recommendations
for MSME development and engagement in Jamaica and
CARICOM. The main aim of the research is to identify best practices
within the Brazilian SME sector which can be adapted to the CARICOM
context. This is in an effort to stimulate discussions and future research
within the area. The article briefly examines two of the largest nongovernmental
organizations in Brazil (SEBRAE and CNI) which focus on