This programme aims to provide a more fulsome assessment and understanding of the various antecedent and previously under-explored factors that shape the political environment/landscape and the exercise of political power in the modern world. The political arena is explored from the standpoint of a sophisticated discipline which explores the importance of various tools such as political communication, leadership styles, strategies, crisis management, political marketing and branding and public relations in the development of an effective political machine in the 21st century. Final year student will also get an opportunity to intern at a public organization.